With over 95% of companies viewing corporate gifting as an indispensable part of their strategy, it’s crucial to be aware of company gift policies and anti-bribery laws. Some businesses are bound by more red tape than others, but despite stricter policies and regulations within specific industries, such as Financial Services and the Public Sector, there are still plenty of ways to deliver that magic moment experience to prospects and clients.
Here are 6 ways to include direct mail and eGifting in your sales and marketing mix that don’t hold monetary value for the benefit of your recipient.
1. Charitable donations
Most companies allow donations to charity in lieu of accepting financial gifts, particularly eGifts. If you know a prospect or customer supports a specific charity, you can gift them a donation to the charity of their choice. What better way to deliver moments that matter?
Choose your charity
No matter which cause is important to your prospect, we got you covered! Reachdesk is partnered with Charity on Top who offers donations to over 1.8 million US charities - all seamlessly done directly through the Reachdesk platform. Charity on Top gift cards makes for a meaningful gift that will no doubt leave a lasting impression with your recipient.
Support the planet and your bottom line
Looking to run successful campaigns while supporting our planet? Look no further! We’ve teamed up with UK-based Rewards.Earth which allows you to plant a tree to support reforestation while benefiting from eGifting. Giving a Rewards.Earth gift card provides a real tangible benefit to the planet and allows you to verify that your trees have been planted and see where you’re providing benefit - such as the Eden Reforestation Project or the Orangutan Habitat Restoration.
2. Handwritten notes
When was the last time you received a handwritten note? In a world of email, LinkedIn message and phone call overload, it’s very hard to have your digital messages seen, let alone replied to. A carefully crafted note along with a timely follow up could be the way to break through the clutter and get the conversation going if sending gifts isn’t allowed. You may want to go the extra mile and send a message in a bottle for a higher impact.
3. Case studies, printed eBooks and how-to guides
More than 50% of B2B prospects will view at least eight content pieces during the buying process. Why not help them along the way to your content? Joining up your online activity with offline content by sending prospects relevant success stories or valuable content you’d like to share with them could be the way to get higher response rates and create a lasting impression.
4. Event invites
As most B2B companies need to break through to senior decision makers as part of their sales and marketing strategy, executive dinners and invite-only events have become a key tactic - especially if you’re running ABM programs. VIPs need a reason to attend your event though - whether digital or in person! Sending physical tickets, personalized swag or a personal invite to your company's event shows that they’re valued and important and will make them feel special.
5. Swag boxes
Swag can go a long way, not least for existing customers who you already have a relationship with. Has your customer started using a new product you offer? Send swag packs with valuable content and swag that doesn’t hold monetary value. It can also be used for tactical demand gen campaigns - if you work in the software space, you will know that Swag Kick SaaS!
And remember, It's not just about what's in the box - it's about the moment that matters to the recipient.
6. Video brochures
Direct mail applies to the senses - an important reason to why it works so well for B2B sales and marketing. Video brochures are a great way to break through the noise as they have animated video content and sound that capture the audience upon them being opened. They can be shared, passed around and recycled for future use if you send them with a return slip. Put the power of video into the hands of the receiver to create an engaging and lasting experience.
Breaking through to prospects and delighting existing customers doesn't have to be expensive or require using items that hold a tangible value. There are plenty of ways to create a physical impression without breaching gifting policies or anti-bribery laws. It's the message and sentiment that counts more than anything!
