Your guide to account-based experience (ABX) and gifting

Account-based experience (ABX) is the next step in ABM evolution, aligning marketing, sales, and customer success. With B2B buyers receiving 120+ emails daily, breaking through the noise is key. This guide explores the intersection of ABX and gifting, covering:

What is ABX and how to get started
How to gain a competitive advantage by integrating gifting and direct mail into your ABX strategy for maximum ROI
Real examples and best practices of strategic gifting to add a personal touch and create memorable buyer experiences.

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Global gifting and swag solutions trusted by brands worldwide

Why invest in corporate gifting and swag solutions?

Pressure to maximize ROI:

As B2B marketing budgets drop by 15% annually, teams are prioritizing high-performing channels to achieve more with less. (Gartner)

Digital Fatigue:

68% of marketers report declining engagement as prospects increasingly ignore emails and ads. (Hootsuite)

Increasing privacy regulations:

New privacy laws and the loss of third-party cookies force marketers to find compliant, creative ways to engage.

20%

more meetings booked and a 15% increase in show rates when gifting is used in outreach

70%

of customers are driven to online activities through B2B gifting and direct mail.

163%

increase in won deals when gifting is integrated into marketing campaigns.

Hear from our customers

25%

increase in close rate

"I find it very useful that you can connect to Salesforce, Marketo, and Salesloft from Reachdesk."

Laura Xavier, Marketing Manager EMEA at Rapid7

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160%

increase in response rate every quarter

“The data Reachdesk provides is phenomenal. Using Reachdesk Insights alongside data from tools like ZoomInfo means we can gift to our most engaged prospects and be really strategic with our direct mail.”

Sara Boen, Senior Field Marketing Manager at Paycor

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38.7x

ROI

“Reachdesk is a Swiss Army Knife for direct mail campaigns. The gift options are seemingly endless, and working with our wonderful project manager Michelle really enhances the experience.”

Vivian Yuen, Campaign Manager (ABM) at SentinelOne

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Build connections, close deals and get happier customers

Book a quick call with our team to see Reachdesk in action and get all your questions answered.

$1M+ in pipeline generated

100% global reach

25% close rate in direct mail-influenced deals

20% increase in demo attendance rate

5X ROI in year one

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ROI guarantee

We guarantee 5x ROI on pipeline generated in the first year with Reachdesk or your money back.