Drive pipeline and accelerate conversions with demand-gen-powered gifting

Reachdesk helps demand generation teams deliver high-performing campaigns that don’t just capture leads: they convert them. With scalable, personalized gifting, Reachdesk makes every interaction more engaging, impactful, and measurable.

Reachdesk solves your biggest demand generation challenges

“I need to cut through the noise and boost campaign engagement.”

Personalized gifting that increases response rates and conversions

Get more out of your campaigns by pairing digital tactics with real-world impact. Reachdesk lets you send timely, thoughtful gifts at key campaign moments: capturing attention and driving action. Use personalized landing pages, AI-powered gift notes, and precise targeting to dramatically improve email and paid campaign performance.

Results you can expect:

· 9X higher response rates from key stakeholders compared to email alone

· 212%  boost in response rate from MIA contacts when gifting is involved

· Increased brand recall and intent

“I’m under pressure to generate pipeline faster.”

Accelerate pipeline with high-impact gift triggers

Speed up the buyer journey with triggered gifting based on key signals, like webinar attendance, content downloads, demo requests, or intent data such as job changes or buying stage surges. Reachdesk helps you deliver timely, relevant gifts that turn signals into meetings.

Results you can expect:

· 447% more opportunities generated with gifting campaigns

· +20% more qualified meetings booked per rep

· 2Shortened sales cycles from campaign to close

“Our lead quality is strong, but conversion rates are low.”

Bridge the gap between MQLs and meetings

Don’t let high-intent leads fall through the cracks. Reachdesk helps you re-engage and nurture warm leads with personalized gifts that spark conversations and increase demo show rates. Pair gifts with tailored messaging and landing pages to move leads from interest to action.

Results you can expect:

· 15% higher meeting show rate

· 19% increase in close rate, with 5X ROI in your first year using Reachdesk

· 120% increase in post-event meetings

“I need to scale campaign personalization without adding more manual work.”

Automate gifting across channels and workflows

Easily layer personalized gifting into email nurtures, outbound cadences, and lifecycle campaigns, with zero manual effort. Reachdesk integrates with your CRM, MAP, and intent data platforms, so you can trigger gifts based on engagement or buying signals like job changes or surge activity.

Results you can expect:

· Fully automated gift workflows

· Seamless CRM and marketing automation integrations

· 20+ hours of manual work saved with centralized campaign performance tracking

“I can’t prove the ROI of my marketing efforts.”

Show clear, data-backed campaign impact

Reachdesk gives you real-time insights into how gifting influences lead progression, meetings, and pipeline. Attribute results directly to campaigns with CRM-integrated analytics that make reporting and optimization simple.

Results you can expect:

· Lower cost-per-lead (CPL)

· Full-funnel attribution for every gift sent

· Easier ROI reporting to leadership

See Reachdesk in action

Proven results for demand generation teams

$1.4M

of MRR through meaningful connections with customers

“People were really thoughtful and excited to have a lever to pull that just felt very personal and timely. And that’s become the foundation and the ethos that we approach gifting with: it will never be mass blast play.”

Chris Long, Outbound Marketing Specialist at Sprout Social

$1.1M

pipeline generated from direct mail

“Reachdesk is a Swiss Army Knife for direct mail campaigns. The gift options are seemingly endless, and working with our wonderful project manager Michelle really enhances the experience.”

Vivian Yuen, Campaign Manager (ABM), SentinelOne

25%

pipeline influence through gifting

“We leverage Reachdesk for top-of-funnel, middle-of-funnel, deal influencing, and all aspects of the sales cycle.”

Vasileios Kospanos, Senior Field Marketing Manager, Lacework

Trusted by leading ABM teams

sproutsocial logo
sproutsocial logo

Reachdesk integrates with your demand gen tech stack

Easily embed gifting into your existing campaigns with integrations across:

· CRM & Sales Engagement: Salesforce, HubSpot, Microsoft Dynamics
· Marketing Automation: Marketo, Eloqua, Pardot
· Intent Data: 6sense, Demandbase
· And many more…

Common Reachdesk FAQs for demand gen teams

How can Reachdesk help me increase campaign engagement?

By incorporating personalized gifting and swag into your digital campaigns, Reachdesk boosts engagement and drives action: whether you’re nurturing leads, following up after webinars, or booking demos.

Can I scale gifting across all my programs?

Yes! With Reachdesk’s integrations and automation, you can add gifting to nurture streams, outbound sequences, and triggered workflows, so you scale without sacrificing personalization.

How do I measure the success of my gifting campaigns?

Reachdesk provides full-funnel attribution, so you can see how gifts influence meetings, pipeline, and revenue, giving you clear ROI reporting for every campaign.

What kinds of demand gen campaigns work well with gifting?

Webinar follow-ups, ABM plays, event invites, gated content downloads, lead nurturing, re-engagement campaigns, you name it. If it’s in your funnel, gifting can amplify it.

Can Reachdesk trigger gifts based on intent signals?

Yes! Reachdesk integrates with leading intent platforms like 6sense and Demandbase so you can trigger gifts when key signals, like surge activity or job changes, appear, helping you strike while intent is high.

How gifting powers every stage of the demand gen funnel

Awareness

Capture attention with the right gift at the right time

1
2

Engagement

Increase click-throughs and responses with instant rewords

Conversion

Turn leads into meetings with tailored follow-up

3
4

Nurture

Stay top-of-mind with timely, personal touches

Post-event

Drive meetings and pipeline from attendees

5

Ready to amplify your demand generation results with gifting that delivers?

Reachdesk helps you drive more engagement, more meetings, and more revenue, without the manual effort.