The State of Corporate Gifting & Swag 2025

The inbox is broken. Emails stall at 39% open rates while gifting campaigns soar past 85% and consistently drive pipeline. The smartest GTM teams aren’t relying on swag or gift cards. They’re building trust, sparking conversations, and turning gestures into measurable revenue impact. This ungated report, based on 1.5M+ gifts sent worldwide, covers:

How gifting creates a "multiplier effect" across your entire GTM stack, amplifying ABM, customer marketing, events, and sales outreach
Real performance benchmarks by season, price point, geography, and gift selection to optimize in your 2025/26 strategy
Department-specific ROI analysis and investment frameworks for Marketing, Sales, and Customer Success teams

Global gifting and swag solutions trusted by brands worldwide

Your sneak peek inside the report:

Gifting isn’t expensive, it’s effective

It’s not a “nice-to-have” perk. Strategic gifting costs just $32–$55 per engagement compared to $180–$350 for a qualified lead. One $50 gift can unlock a six-figure deal. Find out how by reading the report.

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Timing strategies that most teams miss

Saturday gifts see an 88% redemption rate vs just 65% on Monday. But that’s only part of the story: discover the full breakdown of weekdays vs weekends and how to scale timing for 1:1 and larger campaigns.

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What types of gifts actually work [by GTM team]

For Marketing, 41% of gifts are marketplace items, but that’s just the starting point. Explore how Marketing, Sales, and CS teams each use different gift types and why physical gifts are becoming the real differentiator.

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Why invest in corporate gifting and swag solutions?

Pressure to maximize ROI:

As B2B marketing budgets drop by 15% annually, teams are prioritizing high-performing channels to achieve more with less. (Gartner)

Digital Fatigue:

68% of marketers report declining engagement as prospects increasingly ignore emails and ads. (Hootsuite)

Increasing privacy regulations:

New privacy laws and the loss of third-party cookies force marketers to find compliant, creative ways to engage.

20%

more meetings booked and a 18% increase in show rates when gifting is used in outreach

70%

of customers are driven to online activities through B2B gifting and direct mail.

447%

increase in opportunities generated when integrating gifting in marketing campaigns

Hear from our customers

25%

increase in close rate

"I find it very useful that you can connect to Salesforce, Marketo, and Salesloft from Reachdesk."

Laura Xavier, Marketing Manager EMEA at Rapid7

160%

increase in response rate every quarter

“The data Reachdesk provides is phenomenal. Using Reachdesk Insights alongside data from tools like ZoomInfo means we can gift to our most engaged prospects and be really strategic with our direct mail.”

Sara Boen, Senior Field Marketing Manager at Paycor

38.7x

ROI

“Reachdesk is a Swiss Army Knife for direct mail campaigns. The gift options are seemingly endless, and working with our wonderful project manager Michelle really enhances the experience.”

Vivian Yuen, Campaign Manager (ABM) at SentinelOne

Build connections, close deals and get happier customers

Book a quick call with our team to see Reachdesk in action and get all your questions answered.

$1M+ in pipeline generated

100% global reach

25% close rate in direct mail-influenced deals

20% increase in demo attendance rate

5X ROI in year one

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ROI guarantee

We guarantee 5x ROI on pipeline generated in the first year with Reachdesk or your money back.