Demand Gen London

March 18, 2026

6:00pm – 9:00pm

Mindspace, 9 Appold Street (8th Floor)

Celebrating 2 Years of the Demand Gen London Community

An evening of buyer group strategy, GTM experiences, and great conversations with food, drinks, and hands-on discussion.

Demand Gen London is turning two, and we’re celebrating with an in-person evening designed for modern B2B marketers and revenue leaders. Join Reachdesk and the Demand Gen London community for a relaxed but insightful event focused on what really moves buying groups today and how GTM teams can design experiences that actually create pipeline. Expect one focused talk, a collaborative workshop, and plenty of time to connect with peers over charcuterie and drinks.

What’s included:

  • Thought-provoking talk
  • Interactive buyer group workshop
  • Networking with demand gen & revenue peers
  • Charcuterie, wine, beer & soft drinks
  • Reachdesk swag

Featured talk

Moments That Move Buying Groups: Designing GTM Experiences That Create Pipeline

Buying decisions don’t happen in isolation, they happen across groups, moments, and touchpoints.

In this session, Ben Smith (Marketing Director, Reachdesk) and Alex Olley (CRO, Reachdesk) will share practical insights on:

  • How buying groups engage (and disengage) today
  • What GTM moments genuinely influence pipeline
  • How marketing and revenue teams can create experiences buyers actually remember

Interactive workshop

After the talk, you’ll take part in a hands-on workshop, breaking into small groups to discuss real buyer group challenges.

Together, we’ll explore:

  • Key moments that influence buying groups
  • Where engagement often breaks down
  • What’s working (and not) across GTM teams

This is designed to be practical, conversational, and peer-led. No awkward icebreakers.

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