The Event Marketing Gifting Playbook
Navigating field event marketing is crucial with today’s blend of virtual and in-person elements. To engage effectively and drive results, you need to address both physical and digital participants. The key? Thoughtful gifting and direct mail.
In this guide, you'll find:
- Innovative strategies for using gifts to boost engagement.
- Tips for integrating gifting and direct mail into your event planning.
- Expert advice for creating memorable events that enhance the attendee experience.
Global gifting and swag solutions trusted by brands worldwide
Why invest in corporate gifting and swag solutions?
Pressure to maximize ROI:
As B2B marketing budgets drop by 15% annually, teams are prioritizing high-performing channels to achieve more with less. (Gartner)
Digital Fatigue:
68% of marketers report declining engagement as prospects increasingly ignore emails and ads. (Hootsuite)
Increasing privacy regulations:
New privacy laws and the loss of third-party cookies force marketers to find compliant, creative ways to engage.
20%
more meetings booked and a 15% increase in show rates when gifting is used in outreach
70%
of customers are driven to online activities through B2B gifting and direct mail.
163%
increase in won deals when gifting is integrated into marketing campaigns.
Hear from our customers
increase in close rate
"I find it very useful that you can connect to Salesforce, Marketo, and Salesloft from Reachdesk."
Laura Xavier, Marketing Manager EMEA at Rapid7
increase in response rate every quarter
“The data Reachdesk provides is phenomenal. Using Reachdesk Insights alongside data from tools like ZoomInfo means we can gift to our most engaged prospects and be really strategic with our direct mail.”
Sara Boen, Senior Field Marketing Manager at Paycor
ROI
“Reachdesk is a Swiss Army Knife for direct mail campaigns. The gift options are seemingly endless, and working with our wonderful project manager Michelle really enhances the experience.”
Vivian Yuen, Campaign Manager (ABM) at SentinelOne
Build connections, close deals and get happier customers
Book a quick call with our team to see Reachdesk in action and get all your questions answered.
$1M+ in pipeline generated
100% global reach
25% close rate in direct mail-influenced deals
20% increase in demo attendance rate
5X ROI in year one
Book a demo
We guarantee 5x ROI on pipeline generated in the first year with Reachdesk or your money back.