The Pattern Break
Marketing and sales alignment: From silos to shared pipeline that converts
Marketing and sales alignment has been a goal for years, but in many organizations, it is still more aspiration than reality. Teams continue to operate in silos, leading to disconnected outreach, inconsistent buyer experiences, and missed opportunities to accelerate deals.
As buying journeys become more complex and non-linear, this gap is no longer sustainable.
Join us as we explore how leading organizations are evolving their GTM operating models to better align teams, orchestrate engagement, and take shared ownership of pipeline.
You'll learn:
- Why traditional marketing and sales handoffs no longer work
- What modern GTM operating models look like in practice
- How to design orchestrated plays across marketing, sales, and field teams
- The role of collaboration in delivering consistent, high-impact buyer experiences
- How to move toward shared pipeline ownership and an allbound approach
Designed for marketing leaders, sales leaders, and RevOps professionals, this session will give you a practical view of how to break down silos and build a more connected, effective GTM engine.
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