How Chili Piper transformed relationship-building with Reachdesk gifts

Chili Piper, a leading scheduling and revenue operations platform, helps businesses streamline scheduling and drive seamless customer experiences. Serving sales, marketing, and customer success teams, their mission is to enable frictionless meetings that accelerate pipeline growth and maximize customer engagement. 

We spoke with Taylor Jennings, Head of Research, and Alexis Petrichos, VP, Strategic Partnership & Ecosystem Marketing, about their journey with corporate gifting and Reachdesk.

The challenge: Inefficient gifting across teams and time zones

At Chili Piper, relationships are everything, whether with research participants, referral partners, or event attendees. As the company expanded globally, gifting became increasingly complex. What was once a personal gesture was bogged down by inefficiencies, errors, and inconsistent processes.

Key challenges:

• Inefficient workflows: Gift cards tracked in spreadsheets, with separate campaigns for each country, consuming valuable time every week.
• Limited visibility: With limited users, gifting requests were submitted through Asana forms, leading to missed opportunities and delivery delays of up to several months.
• High error rates: Incorrect recipient addresses caused friction, wasted budgets, and delays.
• Clunky platform: Over 7+ clicks required to send a gift, outdated UI, and lack of global sending capabilities decreased team adoption.
• Poor swag management: Teams relied on manual processes, lacking visibility and the ability to replicate success for event swag.

Across departments and time zones, Chili Piper lacked a consistent, scalable solution for corporate gifting and swag management. But they knew there had to be a better way, one that allowed them to bring back the joy of gifting and swag, without the operational headaches.

The solution: A unified gifting and swag management platform with global scale

To reclaim time, reduce friction, and ensure a consistent recipient experience, Chili Piper’s research and sales teams became early adopters of Reachdesk, streamlining gifting to be both personal and efficient.

Initial benefits:

• Time savings & automation: Streamlined campaign builds, delivery notification, intuitive UI, and global capabilities saved the team weekly hours.
• Increased brand engagement: Strengthened relationships with customers and prospects, achieving a consistent 62% claim rate.
• Global reach: One automated campaign for regions across the US, UK, Canada, Europe, and Latin America.
• Team enablement: Gifts sent grew by 241% in 2024, thanks to easy implementation and a quick 3-minute Loom onboarding.
• Salesforce integration: Real-time campaign performance insights improved tracking.

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Over time, these early experiences became a blueprint for success across other departments, unlocking a more scalable and stress‑free way to engage prospects and customers globally.

Relationship-driven partnerships, powered by personalized gifting

In marketing partnerships, corporate gifting became a strategic tool for driving referrals and strengthening collaborations. Alexis Petrichos led the charge with a reward model linking gift value to partner impact.

Results:

• Faster referrals: Shortened referral cycle times when gifts were involved.
• Repeat engagement: Partners consistently sent deals, knowing their contributions would be recognized.
• Improved brand experience: Personalized gifts, like hot sauce, created memorable moments throughout the entire partner network.

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This structured, personalized approach turned rewards into meaningful relationship touchpoints, fueling partner loyalty.

Making events feel personal and memorable with impactful gifting and swag

ChiliPalooza 2025, hosted in the Arizona desert, brought marketing and sales leaders together for an unforgettable spa retreat experience. Chili Piper made it even more memorable by using Reachdesk’s Swag Sourcing and Fulfillment service to create personalized, standout gifts.

Campaign highlights:

• Custom swag: Branded pool floats, tote bags, and even a dog ball for an attendee's pet sourced by Reachdesk, brought the event to life.
• Fast turnaround: Despite a tight timeline, Reachdesk’s team delivered thoughtful, high-quality swag bundles that reflected the event’s core themes and location—making a lasting impression on recipients.

The results:

• Seamless vendor consolidation: One vendor for all swag needs, saving time and reducing complexity.
• Tailored, high-quality swag: Perfectly aligned with the event’s theme and location, making attendees feel valued.
• Social share-worthy: Attendees shared their personalized gifts on LinkedIn and Slack, boosting engagement and spreading the event’s impact.

ChiliPalooza 2025 set the bar for future events by turning swag from a logistical nightmare into a meaningful, engaging experience.

Boosting global webinar attendance with instant gifts

Chili Piper expanded beyond physical events, using Reachdesk for global webinars to send coffee gift cards, boosting engagement and attracting 150+ attendees. 

While customized gifting bundles, like personalized hand creams sourced by Reachdesk’s Creative Services team, elevated the attendee experience making co-partnered events unforgettable.

Chili Piper also introduced personalized swag bundles to recognize employees who contributed behind the scenes but couldn’t attend, helping them feel valued and appreciated for their efforts.

Booking more sales meetings with strategic gifting

With such success, sales teams also adopted Reachdesk to incentivize LinkedIn-driven meetings with high-value gifts like YETIs and AirPods. Reachdesk’s address confirmation feature made the process seamless, enabling recipients to opt in for personalized, region-specific gifts without the hassle of collecting addresses.

“The breadth and depth of gifts in the marketplace allows us to offer personalized incentives across regions.”

 — Taylor Jennings

The results: Scalable gifting and custom swag with tangible ROI

Chili Piper’s gifting and swag transformation demonstrates how small gestures can deliver big returns when powered by the right corporate gifting platform. With Reachdesk’s automation, integration, and global reach, they turned gifting and swag into a true growth lever.

Impact at a glance:

• Team adoption: 4x growth in monthly sends (43 to 182), with 159% YoY growth (2022-2023) and 241% growth in 2024, driven by global capabilities and an intuitive UI.
• Pipeline: Boosted sales meetings, accelerated referral cycles, and strengthened partner loyalty, with personalized gifting driving higher engagement in webinars and meetings.
• Brand engagement: 74% claim rate on bundles in 2024 and a 62% overall average, driving stronger customer, partner, and prospect connections while boosting brand awareness.
• Global reach: Gifts sent across the US, UK, Europe, and Latin America with 100% on-time delivery.
• Time and efficiency gains: Streamlined campaign setup and reduced manual work, saving hours through automation.
• Seamless swag management: Personalized swag fulfillment through a single vendor, sparking social media buzz and enhancing attendee experiences.

"What I love most about Reachdesk is the operation, when I send something, it gets there.”

— Alexis Petrichos

"Making it look like you hand wrote the note... I can’t tell you how many times someone says, ‘I can’t believe you wrote this!’”

— Taylor Jennings

This measurable success shows that corporate gifting, when done right, isn’t just a gesture; it’s a strategic advantage that will help you build and scale relationships.

Looking ahead: Scaling gifting and swag with confidence

With a proven playbook and the right partner, Chili Piper is expanding gifting use cases across teams:

• Centralized swag inventory: Simplified storage and fulfillment by consolidating this to Reachdesk.
• Trigger-based automation: Sending gifts based on behavior or deal stages.
• Expanded global catalog: Catering gifts to regional preferences.
• Cross-functional adoption: Enabling sales, customer success, and marketing teams to gift with purpose.

By integrating Reachdesk’s gifting capabilities into their core strategy, Chili Piper is building stronger, more human connections at scale in a digital-first world.

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Ready to grow your business with personalized corporate gifting and swag solutions?
Book a demo with Reachdesk now.