The customer growth playbook

Customer growth is now the engine of sustainable revenue. With rising acquisition costs and increased pressure on retention, customer marketing and success teams need new ways to deepen relationships, drive adoption, and champion loyal advocates. This playbook explores how strategic gifting fuels customer-led growth, covering:

• Why customer growth matters now more than ever and how retention, adoption, and advocacy impact revenue
• How corporate gifting and swag create meaningful touchpoints that strengthen relationships, drive engagement, and open doors to expansion
• 10 proven gifting plays across the customer lifecycle: from onboarding and adoption to renewals, expansions, and advocacy
• Real examples and best practices from brands using gifting to improve NRR, boost satisfaction, and create memorable customer experiences