B2B buyers expect relevance. ABM tools help you focus time and budget on the right accounts, reach them across channels, and prove impact to the business. This guide compares ten notable ABM platforms that teams use in 2025 and 2026.
How we picked these ABM tools
- Targeting depth: Firmographic, technographic, and intent signals.
- Activation: Ads, email, sales plays, direct mail, and website personalization.
- Sales alignment: Alerts, recommended next steps, and account views that reps use.
- Measurement: Pipeline influence, revenue, and clear reporting.
- Integrations: CRM, MAP, sales engagement, data, and BI.
Fit by company size: From focused teams to large enterprise-level global programs.
1) Reachdesk - ABM gifting and swag solution with proven ROI
What it is: A global gifting platform for ABM teams that want better reply rates and clear revenue tracking. Reachdesk supports eGifts, physical sends, and swag with global fulfillment and real-time ROI dashboards connected to your CRM.
Where it helps: Warm up target accounts, follow-up before and after events, progress late-stage deals, break into stalled accounts, and thank customers without manual work.
Standout features:
- AI-generated gift messages that align with your audience, your campaign goals, and the gift itself.
- Global catalog with address confirmation, local delivery and tax handled.
- Campaign and revenue reporting that connects to your CRM.
- Browser extension so SDRs and AEs can send from their workflow.
- 5x ROI guarantee in first year of platform use.
Integrations: Salesforce, HubSpot, Salesloft, Outreach, 6sense, Demandbase, Marketo, and more.
Pricing snapshot: Tiered plans based on users and sending volume. Starting at $20,000/year.
Best for: Teams that want a human touch in ABM programs and proof of impact on pipeline.
Things to watch: Budget control matters. With Reachdesk you can set funds, approval rules, and clear triggers for when to send.
2) 6sense Revenue AI - intent, predictions, and orchestration
What it is: An ABM platform that finds in-market accounts, scores fit and timing, and runs plays across ads and sales.
Where it helps: List building, ad targeting, recommended next steps for reps, and tracking movement through buying stages.
Standout features:
- Predictive models for account timing.
- Display and LinkedIn ad programs linked to buying stages.
- Sales alerts with talking points.
- Dashboards that explain which accounts are heating up.
Integrations: Salesforce, HubSpot, Marketo, Outreach, Salesloft, Reachdesk, and data partners.
Pricing snapshot: Platform license plus media.
Best for: Companies that want a single source for intent, ads, and sales activation.
Things to watch: Make time for data hygiene and stage definitions so predictions line up with real opportunities.
Ready to amplify your ABM?
Discover how 6sense’s buyer intelligence and Reachdesk’s thoughtful gifts create campaigns that truly connect.
3) Demandbase - ABM with ads, personalization, and intent
What it is: A mature ABM platform that connects ads, website personalization, intent, and reporting.
Where it helps: Coordinating ads, personalizing content by account segment, and showing impact on pipeline by tier.
Standout features:
- Strong website personalization.
- Target account lists and account journeys with campaign touches and outcomes.
- Media planning inside the platform.
- Complete campaign analytics within Demandbase.
Integrations: Salesforce, HubSpot, Marketo, Eloqua, BI tools, Reachdesk, and partner data.
Pricing snapshot: Modular licenses plus media where used.
Best for: Enterprise programs with many segments and regions.
Things to watch: Set clear governance so many teams do not step on each other’s segments.
4) Terminus - multi channel ABM with ads and chat
What it is: An ABM suite that connects ads, web chat, email, and analytics in one place.
Where it helps: Running always-on account ads, converting visits with chat, and giving SDRs a reason to reach out.
Standout features:
- Chat tied to account lists and routing.
- Easy ad programs for target lists.
- Account health scoring and alerts.
Integrations: Salesforce, HubSpot, Outreach, Salesloft, Marketo.
Pricing snapshot: Core platform plus add-ons like chat.
Best for: Mid-market teams that want ads and conversation tools together.
Things to watch: Keep UTM and routing rules clean so chat handoffs do not get messy.
5) RollWorks - ABM for Salesforce and HubSpot shops
What it is: A focused ABM tool with account lists, ads, and measurement that fits well with popular CRMs.
Where it helps: Quick start ABM, clean segments, and clear reporting for leadership.
Standout features:
- Strong fit for HubSpot, Salesforce and Reachdesk users.
- Simple audience building and display ads.
- Journey stages with pipeline tracking.
Integrations: Salesforce, HubSpot, Marketo, Reachdesk, LinkedIn, data partners.
Pricing snapshot: Tiered plans plus ad spend.
Best for: Teams that want a practical start without heavy setup.
Things to watch: Build creative and offers that rotate often so ads stay fresh.
Turn accounts into advocates
Combine RollWorks’ targeted ABM campaigns with Reachdesk’s thoughtful gifts to make every touchpoint count.
6) ZoomInfo MarketingOS - ABM with data enrichment
What it is: ABM and advertising paired with a large B2B contact and company database.
Where it helps: Data gaps, new buying centers, and faster list build for campaigns.
Standout features:
- Company and contact enrichment tied to segments.
- Intent and signals from the ZoomInfo graph.
- Ads and email nurturing from the same data spine.
Integrations: Salesforce, HubSpot, Marketo, Salesloft, Outreach.
Pricing snapshot: Data plus MarketingOS modules.
Best for: Programs that live or die by contact reach and data freshness.
Things to watch: Maintain rules for enrichment so fields in CRM do not get overwritten in the wrong way.
7) Madison Logic - global ABM media and content syndication
What it is: A media-led ABM provider with strong reach across publications and content hubs.
Where it helps: Reaching niche buyers, running content programs, and proving influence on named accounts.
Standout features:
- Global audience and vertical inventory.
- Content syndication tied to account lists.
- Multi-touch reporting for target accounts.
Integrations: CRM and MAP connectors, custom data feeds.
Pricing snapshot: Program-based with media budgets.
Best for: Large programs that need reach and content at scale.
Things to watch: Align lead quality rules and follow-up times with your SDR team.
8) Influ2 - person based ads for ABM
What it is: A B2B advertising platform that targets named contacts inside target accounts and shows who engaged.
Where it helps: Warming up buying groups before outreach, keeping deals active during evaluation, and boosting event follow-up.
Standout features:
- Contact level targeting and engagement logs.
- Creative sequencing by stage.
- Sales views that show who clicked or viewed.
Integrations: Salesforce, HubSpot, Marketo, Outreach, Salesloft.
Pricing snapshot: Platform license plus media.
Best for: Teams that want ads tied to specific people, not only accounts.
Things to watch: Align contact lists with GDPR and internal rules. Keep creative fresh to avoid fatigue.
9) Marketo Engage - marketing automation with ABM add ons
What it is: Adobe Marketo Engage for email, scoring, and nurtures, with account based features and ad links through Adobe.
Where it helps: Scoring leads from target accounts, routing to sales, multi step nurtures, and reporting on account impact.
Standout features:
- Lead and account scoring that fits complex cycles.
- Nurture programs with branching.
- ABM workspaces and account views when enabled.
Integrations: Salesforce, Microsoft Dynamics, many ABM and ad partners, Reachdesk, analytics tools.
Pricing snapshot: Core platform with optional ABM and advanced modules.
Best for: Companies that already use Marketo for lifecycle and want ABM features in the same system.
Things to watch: Keep data governance tight. Poor field hygiene makes scoring and routing noisy.
10) Dealfront - website visitor ID and EU focused data
What it is: A go to market platform that grew from Leadfeeder and Echobot. It identifies website visitors, enriches accounts, and supports outreach with a strong EU focus.
Where it helps: Revealing anonymous traffic from target accounts, building segments for ABM ads and sales, and supporting DACH and wider Europe programs.
Standout features:
- Website visitor identification tied to account lists.
- Company and contact enrichment with local coverage.
- Signals and lists that SDRs can work right away.
Integrations: HubSpot, Salesforce, Pipedrive, Slack, ad platforms.
Pricing snapshot: Tiered plans based on data and features.
Best for: Teams that want clear visibility into who is on the site and need reliable EU data for ABM.
Things to watch: Align rules for when a visit becomes an SDR task. Set thresholds so reps only see high intent traffic.
Compare ABM platforms at a glance with our table
How to pick the right ABM platform
- Start with your account list and goals: Growth in a new region needs different tools than expansion inside named customers.
- Map your channels: If ads are strong but reply and pipeline rates lag, add Reachdesk to start warmer highly-personalized threads.
- Protect data quality: Decide which system writes the truth for accounts, contacts, and intent.
- Prove impact early: Pick two clear metrics such as meetings from target accounts and opportunity rate. Report every month.
FAQ
What is ABM software?
Tools that target named accounts, run outreach across channels, and show pipeline impact.
How does gifting fit into ABM?
A carefully chosen, well-timed gift can turn a cold conversation into a warm connection, boost follow-up after events, and help secure meetings with key accounts. The secret is having clear guidelines for when to send gifts and how to measure their impact. Platforms like Reachdesk make it easy by offering global fulfillment, seamless CRM and ABM integrations, budget and admin controls, and clear ROI reporting.
Can smaller teams run ABM?
Yes. Start with a short tier list, intent signals, one ad channel, and one human touch. Add more once you see repeatable wins.
Make your ABM unforgettable
Most teams pair intent and ads with a real world touch. Reachdesk handles the moments that get replies, meetings, and clear revenue impact. If you already use 6sense, Demandbase, Terminus, or RollWorks, Reachdesk fits right in.
