The G.I.F.T framework: Driving buying group engagement with gifts and content

B2B buying has changed. Emails are filtered, inboxes are crowded, and decisions are made by groups, not individuals. This ebook introduces the G.I.F.T framework, a practical and proven approach to engaging entire buying committees using thoughtful gifting, relevant content, and precise timing to drive real pipeline impact.

What you’ll learn:

• Why email-first B2B engagement is failing and how buying groups have changed the game
• How to map and influence every decision-maker in the buying committee
• The G.I.F.T framework for pairing strategic gifts with role-relevant content
• Proven gifting plays that break through noise, unblock deals, and accelerate pipeline
• Data-backed timing and measurement strategies to turn engagement into revenue