The Pattern Break
May 14, 2026
Why B2B buyers are ghosting you (and what’s working instead)
B2B buyers have changed. With the rapid rise of AI and automation, outreach has become easier to scale but much harder to differentiate. Buyers are now flooded with AI-generated messages, templated sequences, and generic campaigns, making it increasingly difficult to capture attention. Response rates are dropping, inboxes are overloaded, and traditional campaign-led approaches are losing their impact.
So what actually works now?
Join Stefano Iacono (6sense), Sarah McConnell (Qualified), and Natalie Marcotullio (Navattic) as they unpack why buyers are disengaging and what modern GTM teams are doing differently to break through the noise.
Head of Growth and Product Marketing
VP, Demand Generation
Global Director of Marketing, Internationa
You'll learn:
- The rise of automation and AI fatigue and its impact on buyer behavior
- Why response rates are declining across sales and marketing
- The limits of campaign-led strategies in today’s environment
- How leading teams are shifting toward experience-led GTM
Whether you are in demand gen, sales, ABM, RevOps, or leadership, this conversation will give you a clear view of what is changing and how to adapt your strategy to meet buyers where they are today.
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