The Pattern Break
November 19, 2026
GTM teams have more buyer data, intent signals, and automation tools than ever. But when those systems operate in isolation, valuable signals get missed, outreach feels disconnected, and personalization rarely goes beyond a name in an email.
Connected AI is changing what is possible.
By bringing together buyer signals, CRM data, content, messaging, and gifting, teams can determine the right person, experience, message, and moment, then activate it all without slowing down to coordinate every interaction manually.
Join Bayo Bankole, Senior Growth Manager at Verkada, Trinity Nguyen, CMO + AI GTM at UserGems, and Ksenia Ruffell, Former Head of Field Marketing & Demand Generation at IDeaS Revenue Solutions, as they explore how leading organizations are connecting AI and their GTM systems to turn buyer intent into timely, personalized engagement that creates pipeline and strengthens customer relationships.
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Senior Growth Manager
CMO & AI GTM
Former Head of Field Marketing & Demand Generation
You'll learn:
- How AI can identify the right person, experience, message, and moment
- How to turn buyer signals into automated, personalized engagement
- How MCPs and connected AI systems can coordinate content, outreach, and gifting
- How to scale personalization without making interactions feel automated
- How to measure the impact on pipeline, revenue, and customer relationships
- What integrated, AI-powered engagement programs look like in practice
Designed for marketing leaders, sales leaders, RevOps professionals, and GTM technology teams, this session will give you a practical view of how to connect your systems, activate buyer signals, and create personalized experiences that move opportunities forward.
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