The State of Corporate Gifting & Swag 2025

The inbox is broken. Emails stall at 39% open rates while gifting campaigns soar past 85% and consistently drive pipeline. The smartest GTM teams aren’t relying on swag or gift cards. They’re building trust, sparking conversations, and turning gestures into measurable revenue impact. This ungated report, based on 1.5M+ gifts sent worldwide, covers:

• How gifting creates a "multiplier effect" across your entire GTM stack, amplifying ABM, customer marketing, events, and sales outreach
• Real performance benchmarks by season, price point, geography, and gift selection to optimize in your 2025/26 strategy
• Department-specific ROI analysis and investment frameworks for Marketing, Sales, and Customer Success teams