The Pattern Break
October 29, 2026
Leading GTM in the age of AI: Aligning the CRO, CMO and CFO
AI is changing everything about how GTM teams operate.
Execution is becoming cheaper. Content is becoming abundant. Outreach is becoming automated.
But while efficiency is increasing, differentiation is becoming harder.
GTM leaders now face a more difficult question: where should they invest to drive growth when every company has access to the same AI-powered tools?
Answering it requires a new level of alignment between marketing, sales, and finance around budget, measurement, risk, and the role of human experiences in modern GTM.
Join Simon Hyams, Head of Finance at memoryBlue, Kathleen Booth, VP of Marketing at Sequel, and Alex Olley, CRO and Co-Founder at Reachdesk, as they explore how leadership teams can make smarter investment decisions and build a growth strategy that combines the efficiency of AI with experiences buyers actually remember.
You'll learn:
- How AI is reshaping GTM organizations, budgets, and operating models
- Why efficiency alone will not create a sustainable competitive advantage
- What stronger alignment between the CRO, CMO, and CFO looks like in practice
- Where leading teams are investing in an AI-first world
- How to balance automation with meaningful human connection
- How to justify investment in experiences, events, gifting, and brand
- How to build a growth strategy that is both efficient and differentiated
Designed for CMOs, CROs, CFOs, revenue leaders, and RevOps professionals, this session will help you make more deliberate investment decisions and align your leadership team around what will actually drive growth in the age of AI.
Reachdesk is your one-stop solution for global gifting
Send the right gift, at the right time, with the right message to anyone, anywhere
Book a meeting with our team to see Reachesk in action