How to use data-driven ABX to deliver great customer experiences

Join two seasoned ABXers discussing the ins and outs of the hottest GTM strategy today: account-based experience. Paul Gibson, VP EMEA at Demandbase and Alex Olley, co-founder and CRO at Reachdesk looks at how data-driven ABX drives marketing and sales in cutting-edge B2B SaaS businesses today.

• How to harness intent and engagement data to power personalized, account-based experiences at scale
• Real-world ABX strategies that align marketing and sales to accelerate pipeline and boost conversion
• Lessons from leading B2B SaaS companies on using data to improve the entire customer journey—from first touch to renewal