2020 has been a most challenging & exciting year for us. So we thought: let's share all the best practices of how to break into Target Accounts from our business development team.
Account-based Marketing is still a fairly new strategy. In this extensive post, we're covering all the ins & outs of how to get started with an ABM program.
Hear how Cognism incorporated gifting into their sales and customer success process & how they were able to build almost instant rapport with key stakeholders.
